We've recently spoken with a few organizations asking about email open-rate expectations. Fantastic question! I thought I'd throw some of the ideas and responses into a single place.
Generally speaking, the average open-rate is understood to be around 25% for nonprofits. But that varies wildly. Here is a quick sample of items that influence the success rate:
We'd love to help your organization build an automated outreach pipeline with these bits in mind, as well as connect the dots to content strategists to fine-tune the messaging. Please let us know how we can serve you!